As the use of content management systems evolve with users adding more, ahem, “content”, the organizations accountable for those content systems will need to ensure that they build in people resources who can manage that content, and particularly people who can find insights in that content for the benefit of the organization.
Business intelligence requirements and implementations are growing faster than ever before, particularly due to the rise of cloud computing and more cloud services. There is now much more pressure on ensuring that customer interactions are tracked as a key aspect of business intelligence data gathering. This is one of the most critically important ways of working out the value that cloud services provide.
The blog article has been written for TechNet and is available on this link.